Over 80% of internet traffic comes from search engine organic results. Where is your website positioned in the search results impact directly on the amount of visitors to your website receives!
It’s safe to say 80% of people searching do not look beyond the first page and any listings appearing after the third page received no visitors at all. This is vital information to understand, because it has a massive impact on the popularity of your website.
Knowing where your website is positioned on the major search engines search results gives a starting point to assess the amount of Search Engine Optimisation required to push the site to first page.
Any website appearing within the first 30 returned search results, has a higher chance of quick movement to the first page. In some instances and depending on the competition of the market place, well optimised website can achieved first page positioning within 3 months. Such movement in positioning impacts the underlaying business by the amount of around 300% increase in sales.
Although, search engine optimisation services could seems expansive at times and most people would not go beyond the face value and consider the long lasting impact. SEO services are a long term marketing plan and carefully planed SEO service would out last and out pay its costs.
Consider this formula in evaluating any SEO service. If one visitor to your website costs you $1 per keyword in advertising and your marketing budget is $100 per day, this could cost you $3000 per month to attract 3000 visitors.
On the other hand, a well planed affordable SEO service starts from $500 and usually focuses on multiple keywords. Within the first month your website will start to rank for multiple keywords positioned anywhere in the second page and the third page. On average this will attract new visitors to your website in the order of 20 – 30 visitors per day (depending on your target market) on all the keywords optimised for. Already, this is over 20% improvement.
However, the real value comes after the third month when your website begins to rank on the first page of the search engines on few “key” keywords. Such improvements in your website search results ranking would yields a healthy 40-50 visitors a day.
In most cases after 6 months of continued search egnine optimisation and marketing campaign your website will move up the first page on multiple keywords, with each keyword attracting enough visitors to pay it self 10 times over the lifetime of your website.
So, if you are interested in acquiring new market share or improve the general search engine optimisation of your current website,